Black Friday Portugal: Where to find the best deals

/ Last Updated: July 24, 2023 / 3 Comments

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Although Black Friday and Cyber Monday started off as American traditions, they have quickly been adopted by countries all over the world, including Portugal. It may have been slower to take off here, but it is becoming more and more popular and it can be a good opportunity to pick up a deal or two before Christmas.

Black Friday deals in Portugal are sometimes disappointing in comparison to the rest of the world (especially the US). Often the best deals are found by shopping at international companies like Amazon or shopping at online shops in other countries.

Amazon’s Black Friday deals can be found at:

There are also dedicated pages for Cyber Monday (although Black Friday and Cyber Monday are now basically become the same thing):

Amazon US will probably have better deals than European shops, but you do have to factor in customs and import taxes. Due to Brexit, the same now applies to Amazon UK.

Language products

If you’re living in Portugal and learning Portuguese (or if that was the aim, at least) this can be a good opportunity to buy a Portuguese language course that little bit cheaper. Not all language course providers have a Black Friday sale, but the following providers normally have Black Friday deals:

Portuguese shops that normally have Black Friday sales

Electronics & Tech


Perfume & Makeup



Furniture & Home

Health & Fitness


Children’s toys & clothing


Important things to note

  • Some Black Friday deals are not deals at all, particularly when it comes to tech and electronics from major Portuguese retailers. If you see “was €500, now €400” that doesn’t mean it was €500 a few days before Black Friday. That might have been the price it was a few months ago, and in between it might have been €450 or even €401. Always check the prices against Amazon or an international retailer to see if it’s really a good deal.
  • Some retailers are so lazy that they actually just put the ‘special Black Friday price tag’ in front of the old price tag, leaving the old one there for after Black Friday/Cyber Monday finishes.
  • That’s not to say there aren’t good deals to be found in Portugal. There are. Just do your research before buying anything.
Written by

James Cave is the founder of Portugalist and the author of the bestselling book, Moving to Portugal Made Simple. He has visited just about every part of Portugal, including Madeira and all nine islands of the Azores, and lived in several parts of Portugal including Lisbon, the Algarve, and Northern Portugal.

You can contact James by emailing or via the site's contact form.

Originally published: October 2017 & Last Updated: July 24, 2023. is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for website owners to earn advertising fees by advertising and linking to Amazon (.es,, .de etc) and any other website that may be affiliated with Amazon Service LLC.