Although Black Friday and Cyber Monday started off as American traditions, they have quickly been adopted by countries all over the world, including Portugal. It may have been slower to take off here, but it is becoming more and more popular and it can be a good opportunity to pick up a deal or two before Christmas.
Black Friday deals in Portugal are sometimes disappointing in comparison to the rest of the world (especially the US). Often the best deals are found by shopping at international companies like Amazon or shopping at online shops in other countries.
Amazon’s Black Friday deals can be found at:
There are also dedicated pages for Cyber Monday (although Black Friday and Cyber Monday are now basically become the same thing):
Amazon US will probably have better deals than European shops, but you do have to factor in customs and import taxes. Due to Brexit, the same now applies to Amazon UK.
If you’re living in Portugal and learning Portuguese (or if that was the aim, at least) this can be a good opportunity to buy a Portuguese language course that little bit cheaper. Not all language course providers have a Black Friday sale, but the following providers normally have Black Friday deals:
Portuguese shops that normally have Black Friday sales
Electronics & Tech
- Salsa Jeans
- Ana Sousa
- Pull & Bear
- Pedro del Hierro
- La Redoute
- Massimo Dutti
- Women’s Secret
Perfume & Makeup
Furniture & Home
Health & Fitness
Children’s toys & clothing
Important things to note
- Some Black Friday deals are not deals at all, particularly when it comes to tech and electronics from major Portuguese retailers. If you see “was €500, now €400” that doesn’t mean it was €500 a few days before Black Friday. That might have been the price it was a few months ago, and in between it might have been €450 or even €401. Always check the prices against Amazon or an international retailer to see if it’s really a good deal.
- Some retailers are so lazy that they actually just put the ‘special Black Friday price tag’ in front of the old price tag, leaving the old one there for after Black Friday/Cyber Monday finishes.
- That’s not to say there aren’t good deals to be found in Portugal. There are. Just do your research before buying anything.